My career as a senior marketing professional, with a proven track record in setting strategic plans and leading large, complex, and diverse integrated campaigns and projects, has allowed me to grow as an all-round consumer and business marketer.
I have enjoyed a variety of marketing positions and working both client and agency side I have always been passionate about insight driven marketing. I love quickly getting to grips with a new market and gaining a deeper understanding of consumer behaviours in order to set a strategic direction, develop products or services and execute engaging and compelling marketing.
I consider myself fortunate to have been part of the creative and innovative team that delivered the original “this is not just” food advertising and launched “Dine in for £10”, increasing footfall and awareness of the M&S food brand.
Working with both large and small businesses I understand the importance of strong leadership, clear and concise communication, and stakeholder engagement to meet commercial objectives.
Specialisms include: brand development, marketing strategy, integrated marketing campaigns, digital marketing, customer insight, research (perception and market), content creation, stakeholder management, effective and impactful leadership.