Food / Beverages
Classically trained FMCG marketer with over 25 years of brand strategy, product development & through the line marketing campaigns & brand / product launches. Experienced at leading teams across retail, food and drink as well as health & wellbeing and pharmaceuticals.
An innovative, intuitive & strategic activator who uses customer insights & data to support plans, with a proven track record for re-energising tired markets & brands with a passion for launching innovative new products.
The last 10 years experience have been in grocery retail, which included; growing sub brands through proposition development through to instore activation as well as category management for 3 online websites, growing and exceeding sales and profit targets for each.